Updated: Jul 6, 2020
Formerly known as the Lord's Esports and now launched as Guild Esports with David Beckham as a Co-owner. This UK based startup which is headquartered in London aims to
bridge the gap between sports and esports in a landmark global launch for the fast-growing sector.
Guild Esports is developing a talent pipeline in the UK based on the traditional academy model, which will see the ablest players coached and nurtured by industry leaders in order to attain the skill set required to compete professionally. A roster of scouts will continually find and sign the best young talent.
Guild Esports was founded in September 2019 as The Lords Esports and acquired esports organization Cyqiq Gaming later that year. As part of the organizations’ official launch, Guild established a new management team, including Carleton Curtis, who will be serving as executive chairman of the company. Curtis previously held senior esports roles at Activision, Blizzard and Red Bull.
Guild will scale into various esports disciplines over the course of the 2020/21 season, its inaugural team will make its debut in autumn this year and its professional athletes can expect to compete in the most popular titles including Rocket League, EA Sports FIFA, and Fortnite. The Guild Esports brand will celebrate and harness the diverse and tribal loyalty of esports enthusiasts on a global scale. The Company’s ambition is to build a culture of excellence around its brand and digital presence.